In late 2018 Betsy Devos decided to roll back Title IX guidelines that were set up to protect victims of sexual assault on Campus. Thanks Betsy! So we took those guidelines, wrapped them up in fancy wrapping paper, and sent them as a present to influencers at campuses across the country. With a handy way to send that shitty gift back. Then we wrote a story about it and enlisted activist and excellent person Alyssa Milano to read it to us.
In late 2017 Peloton was 13 years old. They’d had a successful launch but competition was starting to heat up. They needed to start building their brand. The campaigns we created during the winter olympics and holiday 2018 are just a sample of the massive amount of work we’ve done over the past 18 months. We were featured in Adage, Adweek, and won an Effie in the category of Sports and Fitness.
In his 2018 annual report, Jeff Bezos said “Given a 10% chance of a 100-times payout, you should take that bet every time. You need to make bold decisions. You won’t always succeed, but you can still learn things to help you achieve that big payout in the future.”
And that’s how we convinced him to give us more money for paid and organic social content than he’d ever given anyone in the history of the company.
And then we made a Variety Show.
To launch Tommee Tippee, a UK babycare brand relatively unknown in the US, we had to give American moms something they'd never seen (or used) before. Introducing Tommee Tippee Advice Wipes. Made from real overwhelming baby advice.
A 2016 One Show finalist, Webby nominee, and D&AD pencil winner, the Advice Wipes were lauded by Creativity and Adweek, and HuffPo, but what we really cared about were the props we got from one scary mommy, a true authority on what parents love.
While trying to crack the next brand campaign for lotto, my partner pointed out that the rich people of New York were botching being rich. In the kind of way you write about. A quick google search revealed David Rockefeller spends millions on dead beetles. Amare Stoudemire bathes in wine. And Jerry Seinfeld spends hundreds of thousands a month on parking. Pretty much any other New Yorker would Make a Way Better Rich Person.
For years Dentyne was the make-out gum. This year they realized everybody wants to enjoy fresh breath. And not just their own. What followed were a series of very short, very weird little films. They were featured as Creativity picks of the day.
I'm obsessed with Rashida Jones.
The last thing you'd expect from the postal service is the latest holiday gadget. But behind the fancy technology and apple-like design is the brand truth at the core of every piece of communication from usps - our priority is your priority. And your priority, at this time of year, is knowing exactly where your package is.
Featured in refinery29, engadget, and all the sexy pubs. Not to brag. Okay yeah, to brag.
Written during war time, we needed to assure prospective recruits and parents alike that, under the right circumstances, the Army could change your life. In a very powerful way. We didn't want to ignore the fact that soldiers were losing their lives at an alarming rate. Directed by Douglas Avery and Bennet Miller, the following pieces struck just the chord.
The crowdfunding site Catapult wanted to do something special for International Women's Day and make it more than just the cover story for one day of the year.