While trying to crack the next brand campaign for lotto, my partner pointed out that the rich people of New York were botching being rich. In the kind of way you write about. A quick google search revealed David Rockefeller spends millions on dead beetles. Amare Stoudemire bathes in wine. And Jerry Seinfeld spends hundreds of thousands a month on parking. Pretty much any other New Yorker would Make a Way Better Rich Person.
To launch Tommee Tippee, a UK babycare brand relatively unknown in the US, we had to give American moms something they'd never seen (or used) before. Introducing Tommee Tippee Advice Wipes. Made from real overwhelming baby advice.
A 2016 One Show finalist, Webby nominee, and D&AD pencil winner, the Advice Wipes were lauded by Creativity and Adweek, and HuffPo, but what we really cared about were the props we got from one scary mommy, a true authority on what parents love.
For years Dentyne was the make-out gum. This year they realized everybody wants to enjoy fresh breath. And not just their own. What followed were a series of very short, very weird little films. They were featured as Creativity picks of the day.
I'm obsessed with Rashida Jones.
Written during war time, we needed to assure prospective recruits and parents alike that, under the right circumstances, the Army could change your life. In a very powerful way. We didn't want to ignore the fact that soldiers were losing their lives at an alarming rate. Directed by Douglas Avery and Bennet Miller, the following pieces struck just the chord.
The crowdfunding site Catapult wanted to do something special for International Women's Day and make it more than just the cover story for one day of the year.
The United Way needed to get the word out about what they actually do. They suggested we do a :30 tv spot. But we didn't want to tell people what they do, we wanted to show them. Introducing the United Way Story Map.
In the final season of Mad Men, McCann bought 15% of Sterling Cooper, effectively taking over the company. After what happened three years earlier, we couldn't help but say "I told you so". So did The One Show.
If you hadn't guessed, this title is ironic.