As a fractional ECD, I not so fractionally led the Hilton team in 2024. Stewarding their new global brand identity into the world whilst at the same time adding to their infamous It Matters Where You Stay campaign. Capturing the identity and tone of voice of a brand spanning cultures, languages, and travel needs of every corner of the globe also included leading a diverse and extremely talented team around the globe. But hands down the best thing about working with Hilton is Paris. She’s an icon. She’s a pop star. But mostly she’s a really savvy marketer. With an eye for the impeccable.