In the late 2010s, a couple of visionaries had an idea. How do you take the burgeoning, elite, exclusive world of boutique fitness, and reimagine it for the home. It took four product launches, innovative media, and an intercontinental lockdown. But more importantly, it took the ongoing mutual trust and respect between client and agency. My experience with Peloton yielded, above all, ongoing relationships with some of the most brilliant, courageous people in the world. See below for a fraction of the work. And a fraction of the press.