In his 2018 annual report, Jeff Bezos said “Given a 10% chance of a 100-times payout, you should take that bet every time. You need to make bold decisions. You won’t always succeed, but you can still learn things to help you achieve that big payout in the future.”
And that’s how we convinced him to give us more money for paid and organic social content than he’d ever given anyone in the history of the company.
And then we made a Variety Show.